Education and Licensure:
University of California, Riverside:
B.S. Business Admin Finance
New York University:
Certificate in Financial Planning
Series 65 License
Life and Health License
XY Planning Network
NAPFA Associate Member
Dimensional Funds Advisor
Archdiocese of Los Angeles:
Planned Giving - Advisor
Owner - CEO - Wealth Advisor
Eric graduated from the University of California, Riverside, with a degree in Business Administration with an emphasis in Finance. From 2003 though 2012, Eric had worked in the entertainment industry in a variety of roles behind the camera, most notably working with former Vice President Al Gore on the film An Inconvenient Truth, and also six seasons on the hit CBS series CSI:NY working directly with actor Gary Sinise.
After spending countless hours on set and many weekends devoted to working and traveling for business, Eric was taken advantage of by a "financial advisor" who was really a broker. This person had been working on heavily commissioned products that were deemed "suitable" but not in Eric's best interests, nor did they meet the fiduciary standard of care. The event caused Eric to re-career and establish a new life mission to discover the most clean, transparent and honest way to deliver financial planning and investment advice.
In 2012 Eric moved to Phoenix, AZ, to cut his teeth in wealth management. He worked with the incredible family of investment advisors at RTS Private Wealth Management. Here Eric excelled quickly and learned every role in a boutique firm. In 2015 Eric and family moved back to Los Angeles to pursue new heights in wealth management and joined LourdMurray, in Beverly Hills. He became part of the team managing nearly $3.5 Billion in assets, with minimum assets starting at $5 million. This team was ranked 19th on the Forbes top 100 Firms list in 2016.
In 2017, EDM Capital LLC was born. After garnering an incredible wealth of experience and top notch mentorship during the previous years, Eric knew it was time to run his own small business and open a boutique wealth management firm in order to best serve his clients. Being a millennial himself, he wants to serve his people in a variety of ways. He can do this by not focusing on minimums, rather a focus on the individual who truly wants the coaching and guidance needed to survive a complicated landscape of financial noise. Typical clients include diligent savers, individuals who are constantly hustling and grinding in their industry space, families looking to break the cycle of debt, and for people that want to become truly independently wealthy and free.
Eric focuses on many individuals who work in the entertainment industry, a natural fit since he was so intimately involved in the space. He also works with solo entrepreneurs, small business owners, attorney's, doctors, and athletes. Eric is also devout in his faithlife and offers socially responsible investing options for those who share his same passion in the Christian faith.
Geneva graduated Cum Laud from Arizona State University with a degree in Communication and a minor in Spanish. Geneva has an exceptional variety of experience which includes high-end hospitality, customer service and property management.
She began her career as Concierge in an award winning 5 star resort in Scottsdale, AZ where she received the highest level of customer service training. From there she moved to Los Angeles, CA where she continued her career working in high end luxury residences in Beverly Hills and Brentwood. Through her hard work, professionalism and reliability she was promoted to Assistant Property Manager where she continued to deliver her exceptional brand of customer service. In 2010 she received another promotion to Property Manager of several residential buildings. throughout the Los Angeles area. Using the standards of excellence that she had learned, she excelled in the position and gained recognition for her efficiency, professionalism and warmth.
Most recently she ran the Concierge department for Coldwell Banker Residential Brokerage in Arizona. Her experience and world class training makes her a perfect fit for Client Services Manager at EDM Capital.
Client Service and Operations
Gary Somers, Ph.D.
Consultant - Business and Economics
Dr. Somers has over 40 years of experience in higher education, labor market policy, technology, and consulting. He has served as a professor, administrator, software developer, and consultant to a variety of organizations. He has advised public sector organizations on the adoption of new technology and has initiated large scale projects to transform organizations and modernize their technology. He has developed models to assess the return on investment of technology expenditures and assess and compare the total cost of ownership for different alternatives.
Dr. Somers acts as a consultant to EDM Capital. He has a Ph.D from Northwestern University in Law, Policy, and Society. His focus is on labor market policy and behavioral coaching in the wealth management practice. He also holds an MA and BA in Philosophy. (He is not an employee or member of the firm and merely consults the owners)
MEET YOUR TEAM
At EDM Capital, we rely on best-in-class investment research and economic theory to drive our investment approach, portfolio construction, and asset allocation. For that reason, our client portfolios are continuously reviewed by Loring Ward’s world class Investment Committee, including Nobel Prize Winner Harry Markowitz.
Loring Ward manages more than $13.5 billion in investor savings and their Investment Committee brings with it more than 100 years of industry experience. I have proudly partnered with Loring Ward to ensure your investments continually meet your future needs and create a better wealth experience for you.
Our firm’s Investment Committee includes noted academics and finance professionals:
Harry M. Markowitz, Ph.D.
A Nobel Prize Winner for his work on portfolio selection, Dr. Markowitz is a professor of finance in the Rady School of Management at UC San Diego. He received his PhD in Economics from the University of Chicago and is considered the father of modern portfolio theory.
Meir Statman, Ph.D.
The Glenn Klimek Professor of Finance at the Leavey School of Business at Santa Clara University, Dr. Statman’s research has been published in the Journal of Finance, Financial Analysts Journal, Journal of Portfolio Management, and many others.
Chief Investment Officer
Payel was previously the Western Regional Vice President of Investment Solutions for Charles Schwab & Co. She earned her Bachelor's in Economics from the University of California at Berkeley, and Master of Science in Financial Analysis from University of San Francisco.
President & Chief Executive Officer
Alex is the President and CEO of Loring Ward Group Inc. and of the SA Funds – Investment Trust. Previously, he was the Chief Operating Officer of LWI Financial Inc. Potts earned a Bachelor of Science Degree in Economics from Santa Clara University.
John T. Scruggs, PhD
Vice President of Research
John is responsible for conducting original research and employing insights from financial research to serve Loring Ward advisors and clients. Dr. Scruggs received his PhD and MBA from the University of Washington, and his Bachelor of Science degree from the United States Naval Academy.
Sheldon P. McFarland
Vice President, Portfolio Strategy & Research
Sheldon‘s responsibilities include management of the Portfolio Strategy Group, oversight of the Investment Planning Center, and development of tools to support Advisors. He earned his MBA from Santa Clara University and a Bachelor of Science in Business Management from BYU.
Matthew J. Carvalho, CFA, CFP®
Director, Investment Research
Matthew communicates the firm’s investment philosophy directly to Advisors and clients. He holds a Bachelor of Science degree in Finance from University of the Pacific, and earned his Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP®) designations.
Custodians and Back Office Teams
Dimensional Fund Advisors Partnership
Dimensional Fund Advisors (DFA) is a leader in developing asset class portfolios for institutional investors and independent investment advisors. Dimensional Fund Advisors' investments and securities are designed to help our clients improve performance through diversified, low-cost, and tax-efficient investment solutions. These investments are not available directly to individuals but are limited to a select group of financial firms like EDM Capital, LLC. Our relationship with Dimensional Fund Advisors is based on shared views about how capital markets work and how best to provide clients with successful investment experience.
Since the firm was founded in 1981, DFA has continued to work with some of the world's leading financial economists to develop and enhance its strategies. As of March 2017, DFA has $497 Billion under Management.